Friday, October 1, 2010
Wednesday, November 25, 2009
EXECUTIVE SUMMARY: Business Plan Continue
The executive summary can make you or break you. The summary must capture and hold the interest of whom you are presenting it to. It will encapsulate the entire plan in a few paragraphs by giving the most brief, to the point statement possible of the nature of the business and objectives which involve:
Often this is the last section written of the business plan, after all of the other parts have been written.
The summary is a clear picture of your business. Describing in no-nonsense fashion, who you are, what you want, and where you are going will demonstrate that you can focus with clarity on your objectives.
NEXT POST: COMPANY DESCRIPTION
PS. If you desire to develop a business plan in a much easier way, try softwares like business plan pro. It's the cheapest and most efficient way to go. I use it all the time. It's great and approved tool. You will find used or new clicking on the link bellow.
- Mission
- USA ( Unique Selling Advantage
- Projections
- Needs
- Timetable for repaying investors
- Capital request
Often this is the last section written of the business plan, after all of the other parts have been written.
The summary is a clear picture of your business. Describing in no-nonsense fashion, who you are, what you want, and where you are going will demonstrate that you can focus with clarity on your objectives.
NEXT POST: COMPANY DESCRIPTION
PS. If you desire to develop a business plan in a much easier way, try softwares like business plan pro. It's the cheapest and most efficient way to go. I use it all the time. It's great and approved tool. You will find used or new clicking on the link bellow.
Thanksgiving Day History
Thanksgiving Day is a harvest festival. Traditionally, it is a time to give thanks for the abundance we all have, and express gratitude. It is a holiday celebrated in Canada and the United States. While perhaps religious in origin, Thanksgiving is now primarily identified as a secular holiday.
The date and location of the first Thanksgiving celebration is a topic of modest contention. The traditional "first Thanksgiving" is the celebration that occurred at the site of Plymouth Plantation, in 1621. The Plymouth celebration occurred early in the history of what would become one of the original thirteen colonies that became the United States. The celebration became an important part of the American myth by the 1800s. This Thanksgiving, modeled after celebrations that were commonplace in contemporary Europe, is generally regarded as America's first. Elementary school teacher Robyn Gioia has argued that the earliest attested "thanksgiving" celebration in what is now the United States was celebrated by the Spanish on September 8, 1565 in what is now Saint Augustine, Florida. Today, Thanksgiving is celebrated on the second Monday of October in Canada and on the fourth Thursday of November in the United States. Thanksgiving dinner is held on this day, usually as a gathering of family members and friends.
Monday, November 23, 2009
The First Pages of Your Business Plan
The visual presentation may vary according to the intended use and readership. The following summary of the content is intended to compile a winning business plan to attract financial resources, as well as provide efficiently the information regarding the company, and or growth of your business.
Cover Sheet
Using company stationary, display the company logo and emblems to create a framework of legitimacy, and originality.
Keep it simple!
You must acknowledge:
1- Yourself
2- Your Business
3- The institution or party you are addressing
4- The date your business plan was submitted
Checklist of items that may be included:
2- Location, Address
3- Telephone Numbers
4- Contact Person(s), including titles
This is the road map to your business plan. It shows you are organized, thorough, sensitive to the needs of those you are approaching, and able to manage the "big picture." The table of contents will come last on cover page.
NEXT POST: EXECUTIVE SUMMARY
Cover Sheet
Using company stationary, display the company logo and emblems to create a framework of legitimacy, and originality.
Keep it simple!
You must acknowledge:
1- Yourself
2- Your Business
3- The institution or party you are addressing
4- The date your business plan was submitted
Checklist of items that may be included:
- Business Information
2- Location, Address
3- Telephone Numbers
4- Contact Person(s), including titles
- Business paragraph with promotional description of business goals, potential, and outlook.
- Capital required with current and anticipated future needs.
- Name(s) of the person(s) recommending you to the investor
- Include a paragraph notifying the investor that all information being provided is proprietary and strictly confidential and may not be released without your written authorization
This is the road map to your business plan. It shows you are organized, thorough, sensitive to the needs of those you are approaching, and able to manage the "big picture." The table of contents will come last on cover page.
NEXT POST: EXECUTIVE SUMMARY
Tuesday, November 17, 2009
UNIQUE SELLING ADVANTAGE - Business Plan Continuation
Technology in the present days enable consumers to research companies and products with a click of a button. If your target is searching for advantages and what differentiate one product from another to decide in a matter of seconds who will be serving them. You must understand this key points to make your share of the market guaranteed. This is why is critical to create your own USA (Unique Selling Advantage).
It is also important to implement this USA in the whole company from the CEO to the clerical staff. Everybody within the organization must have a clear understanding of what sets your company, and your products or services apart from the competition.
You should be able to articulate your USA in one or two crisp, clear paragraphs.
Things to Consider:
NEXT POST: First Pages of Your Business Plan
It is also important to implement this USA in the whole company from the CEO to the clerical staff. Everybody within the organization must have a clear understanding of what sets your company, and your products or services apart from the competition.
You should be able to articulate your USA in one or two crisp, clear paragraphs.
Things to Consider:
- Your enterprises should be built around your USA concept.
- Without a USA you cannot build a consistent and effective marketing campaign
- Formulating your a winning marketing campaign will be much easier once you have your USA ready.
- Your USA must be described accurately, intelligently and straightforward
- Your business stay open # of hours more than the competition
- Your business open on the weekends
- You provide XYZ services for free
- Your products are handmade
- You provide Customer Care for free
- Your warranty is for a longer period
- You have 24 assistance for your clients
- You offer upgrades with more discount than your competitors
NEXT POST: First Pages of Your Business Plan
Thursday, November 5, 2009
Statistics - Why Worry?
"...If you can't do anything about it, don't worry about it..."
60% of what you worry about never comes to pass
20% of what you worry about is in the past, so why worry about
10% of what you worry about even if it came to pass wouldn't impact you
5% if it came to pass, it would impact you, but wouldn't kill you
Sales Statistics:
2% of all sales are made on the 1st call
3% of all sales are made on the 2nd call
5% of all sales are made on the 3rd call
10% of all sales are made on the 4th call
80% of all sales are made after the 5th call
The main reason why people are not successful is because they give up
48% of people give up after the 1st try
25% of people give up after the 2nd try
12% of people give up after the 3rd try
5% of people give up after the 4th try
10% keep calling trying after their 5th try
More than 80% of people give up on the first year
60% of what you worry about never comes to pass
20% of what you worry about is in the past, so why worry about
10% of what you worry about even if it came to pass wouldn't impact you
5% if it came to pass, it would impact you, but wouldn't kill you
Sales Statistics:
2% of all sales are made on the 1st call
3% of all sales are made on the 2nd call
5% of all sales are made on the 3rd call
10% of all sales are made on the 4th call
80% of all sales are made after the 5th call
The main reason why people are not successful is because they give up
48% of people give up after the 1st try
25% of people give up after the 2nd try
12% of people give up after the 3rd try
5% of people give up after the 4th try
10% keep calling trying after their 5th try
More than 80% of people give up on the first year
Friday, October 30, 2009
MARKETING PLAN STRATEGY
Marketing strategies are designed to increase, promote, and support your products advantages, features, and benefits. The marketing strategy is an art, and should be developed to implement a promotional campaign that will generate sales for you company.
Strategy is the key word here. But remember put in prospective your strengths and weaknesses, your business activities, and direction. Your business depend on this to survive. A great strategy increases the chance of survival.
The goal here is to attract and retain your share of the market as fast as possible. So that your customers can differentiate your products and services from the competitors. A great inexpensive way to find out is to conduct surveys.
Questions to consider:
1- What is the advantages your competitors' products or services that may take your clients?
2- What strategy will you use?
3- What are the unique advantages of your products or services?
4- What kind of marketing will you use to advertise? (TV, Radio, Internet, magazine, direct mail or any other)
5- Are you considering other venues like seminars or trade shows?
6- Do you have or need a PR Agency or representative?
7- Are going to use a spokes person, or the company logo to advertise?
8- Are you competing the global, local or national market?
9- Are you constantly creating new ideas to generate leads?
10- Are your strategies consistently matching up with your evaluation of the market, and your capabilities?
11- Is your target market narrow or broad? Have you defined?
12- Are you considering only facts or assumptions to base you strategy?
13- What is your ROI(return on investment) compared with your risks?
14- Are your competitors using the same marketing strategy? Are there points that differentiate your strategy? Or are there any points in the competitors strategy that can be adapted to yours?
15- Are you using a honest, legal strategy?
HOT TIP:
Imagine a potential customer exploding in anger. Do you know why your costumer is angry or could be frustrated. Knowing this will add a different view, and maybe refine your product or service. Ask people why, how, any and all about what frustrate them, internalize and then review your strategy again. You worst client is a hand full of problems, but its also a key to many solutions.
NEXT POST: UNIQUE SELLING ADVANTAGES
Strategy is the key word here. But remember put in prospective your strengths and weaknesses, your business activities, and direction. Your business depend on this to survive. A great strategy increases the chance of survival.
The goal here is to attract and retain your share of the market as fast as possible. So that your customers can differentiate your products and services from the competitors. A great inexpensive way to find out is to conduct surveys.
Questions to consider:
1- What is the advantages your competitors' products or services that may take your clients?
2- What strategy will you use?
3- What are the unique advantages of your products or services?
4- What kind of marketing will you use to advertise? (TV, Radio, Internet, magazine, direct mail or any other)
5- Are you considering other venues like seminars or trade shows?
6- Do you have or need a PR Agency or representative?
7- Are going to use a spokes person, or the company logo to advertise?
8- Are you competing the global, local or national market?
9- Are you constantly creating new ideas to generate leads?
10- Are your strategies consistently matching up with your evaluation of the market, and your capabilities?
11- Is your target market narrow or broad? Have you defined?
12- Are you considering only facts or assumptions to base you strategy?
13- What is your ROI(return on investment) compared with your risks?
14- Are your competitors using the same marketing strategy? Are there points that differentiate your strategy? Or are there any points in the competitors strategy that can be adapted to yours?
15- Are you using a honest, legal strategy?
HOT TIP:
Imagine a potential customer exploding in anger. Do you know why your costumer is angry or could be frustrated. Knowing this will add a different view, and maybe refine your product or service. Ask people why, how, any and all about what frustrate them, internalize and then review your strategy again. You worst client is a hand full of problems, but its also a key to many solutions.
NEXT POST: UNIQUE SELLING ADVANTAGES
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